About UpScale Project Management
Independent advisors for club and golf club redevelopments across NSW.
Built on Architectural Insight
Noel Yaxley started his career as a designer at award-winning architecture firm FJMT, gaining deep insight into how buildings function — particularly complex, multi-stakeholder environments. That foundation evolved into project management, where Noel led delivery on some of New South Wales' most demanding projects through roles at Root Partnerships, Property NSW, and Sydney Water.
After seeing too many organisations left without expert representation during major capital projects, Noel created UpScale to provide dedicated client-side advisory — ensuring decision-makers have independent oversight from feasibility through to handover.
Today, UpScale specialises exclusively in club redevelopments. We understand the unique challenges club boards face: governance complexity, member expectations, staged construction around live operations, gaming compliance, and the pressure of managing member funds responsibly. This is all we do — and it is what we do best.
Why We Focus on Clubs
Club redevelopments are unlike any other construction project. They involve elected boards making decisions about member funds, venues that must keep trading throughout construction, gaming regulations that constrain design options, and members who expect both a quality outcome and minimal disruption.
Most project management firms treat clubs as just another commercial project. We do not. We have built our practice around understanding the specific governance, operational, and regulatory challenges that clubs face — and providing the independent advice that boards need to navigate them successfully.
Our Values
The principles that guide every club project we advise on.
Club-First Advocacy
We represent the club exclusively. Every decision, recommendation, and action is driven by what is best for the board and members — not the architect, not the builder.
Design-Informed Oversight
Our architectural background means we understand how venues function. We bring design literacy to project management, ensuring hospitality quality is maintained from concept through completion.
Governance Transparency
Club boards need honest advice, structured decision-making, and clear reporting. We keep directors informed at every stage so the board can make confident decisions about capital expenditure.
Practical Delivery
We focus on outcomes, not process for its own sake. Our approach is grounded, pragmatic, and tailored to the realities of club construction — staged builds, live operations, and member expectations.
Our Experience
Our portfolio includes project management and advisory across some of NSW's most complex developments — from $42M specialist laboratory relocations for Sydney Water to heritage-sensitive club refurbishments, government workplace fitouts, and high-density residential projects.
This breadth of experience means we bring a level of rigour and governance to club projects that goes well beyond typical hospitality construction management. We apply the standards of government and institutional project delivery to every club engagement.
Work With Us
Whether your club is considering a redevelopment or is already underway, we can help protect your interests. Book a free consultation to discuss your project.