Last updated: 3 August 2026
Yaxley Studio Pty Ltd (ABN 51 621 604 519), trading as UpScale Project Management (“we,” “us,” “our”), is committed to protecting your privacy and handling your personal information in a responsible manner. This Privacy Policy outlines how we collect, use, store, and disclose your personal information when you interact with us, including through our website https://upscalepm.com.au (the “Site”).
1. What Information We Collect
We collect personal information that is reasonably necessary for our business activities. This may include:
- Contact Information: Your name, email address, phone number, company name, and job title.
- Project Details: Information you provide about your project, scope, timeline, or goals.
- Website and Attribution Data: Depending on your cookie choices, this can include browser and device information, pages visited, interactions with the Site, campaign parameters, and advertising click identifiers. Our technology providers may process IP addresses when delivering or measuring the Site.
- Correspondence: Records of your communications with us, including email interactions or enquiry forms.
- Booking Information: If you choose to open our external Calendly page and book a meeting, Calendly collects the details and project answers you provide on that page.
We do not knowingly collect personal data from children under the age of 16.
2. How We Collect Your Information
We collect information when you:
- Fill out a contact or enquiry form on our website
- Subscribe to our updates or request marketing materials
- Send us an email or phone enquiry
- Choose our external Calendly link and book a meeting
- Engage our project management or consulting services
- Use our Site after making choices about optional cookies and measurement technologies
3. Why We Collect Your Information
We collect and use your personal information to:
- Respond to your enquiries and provide project-related services
- Send updates, proposals, and communications related to your project
- Improve the usability, content, and security of our website
- Market our services, with your consent (you can opt out anytime)
- Comply with legal obligations or respond to lawful requests
4. Disclosure of Your Information
We do not sell your personal data. However, we may share your information with:
- Service providers that support our operations, including website hosting, HubSpot CRM and consent management, Google measurement services where permitted, email providers, and Calendly when you choose its external booking page
- Legal or regulatory bodies if required by law
- Contractors or consultants directly involved in your project (where necessary and with confidentiality arrangements)
5. How We Store and Protect Your Information
We store your personal information securely using cloud-based systems with appropriate technical and organisational safeguards in place. These may include:
- Password-protected accounts
- Encrypted storage and secure servers
- Regular software updates and access controls
While we take reasonable steps to protect your information, no method of transmission over the Internet or method of electronic storage is 100% secure.
6. Cookies and Tracking Technologies
The Site uses essential technologies needed to operate securely and remember your privacy choices. HubSpot provides our cookie settings interface. Our optional Google analytics or advertising measurement is loaded only after the relevant category is enabled. You can review or change these choices at any time using the Cookie Settings link in the Site footer.
We may store campaign parameters, including UTM tags and a Google click identifier, in session storage so an enquiry can be attributed if you choose to submit a form. A booking-link click is diagnostic only and is not treated as a confirmed consultation.
Calendly booking page
Calendly is not embedded on the Site. No Calendly script, frame, or provider request loads on an UpScale page before you deliberately open the external booking link. When you do, Calendly opens in a new tab and its privacy and cookie practices apply. To preserve campaign attribution, we may add the standard UTM source, medium, campaign, term, and content values to the Calendly link. We do not add the Google click identifier to that link.
7. Accessing and Correcting Your Information
You may request access to any personal information we hold about you and ask us to correct it if it is inaccurate or out-of-date. To do so, please contact us using the details below.
8. Your Rights and Choices
You have the right to:
- Access and correct your personal data
- Withdraw your consent to receive marketing communications
- Request that we delete your personal information (subject to legal and contractual obligations)
To exercise these rights, please contact us at: privacy@upscalepm.com.au
9. Third-Party Websites
Our website may contain links to other websites. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing personal information. This includes Calendly's hosted booking page, which you visit only after choosing the external link.
10. International Transfers
Some service providers may store or process information outside Australia, including in the United States and other countries where they operate. Privacy protections in those countries may differ from Australian law. We take the steps required of us under applicable Australian privacy law when using overseas providers. You may contact us for more information about the providers relevant to your information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised date. We recommend reviewing this policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, complaints, or requests relating to your privacy or this policy, please contact us:
UpScale Project Management
Yaxley Studio Pty Ltd (ABN 51 621 604 519)
Level 2/89 Macquarie Street, Sydney NSW 2000
Website: https://upscalepm.com.au
Email: privacy@upscalepm.com.au